John Varvatos Fall 2009.

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Another label who set out for a change was that of John Varvatos. With his Fall of 2009 collection the designer set out to show that the label was more than a lifestyle brand for the rock aficionado, greater than just Americana. As the collection began Varvato’s proposal was obvious, in the elegantly tailored trench coats with peak lapels. Consider that outerwear has always been Varvato’s trademark. But there was an undoubted difference with this collection.  It seemed as a “work in progress” as the collection begun with this new approach and went gradually into the usual aesthetic.

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