Tom Ford Spring 2009.

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“Fashion advertising lately has become very complex in terms of production, and I think that often, in these dense, heavily art directed campaigns, that the clothes seem to get lost a bit,” Ford added. “I wanted to create clean, straightforward shots of a handsome man in beautifully cut clothes. Simple, clear, and fresh.”

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“I have taken pictures for years, but recently have become more serious about it and have started shooting portraits,” said Ford to wwd. “I have always felt that an advertising image is in a sense the last layer of the design, and so decided this season to just shoot the campaign myself.”

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